Maybe it’s because of the tiny video on my phone, and that it was on mute, but I don’t really see what the problem is. It looks like any other advertisement. It does not make me want to go to McDonald’s any more than I already did not.
I assume this is all anti-ai pushback.
I assume this is all anti-ai pushback.
Well, yeah, but it’s also crap visually probably because it is AI. The pacing, the creepy textures and unnatural movement and physics put the whole thing in the uncanny valley.
That is pretty standard pacing. Annoying, but standard. I don’t know what physics you were talking about. The cat and the tree? That would clearly be CG if not AI.
Again, I looked at it on a tiny screen.
Maybe if I was the kind of person who watched McDonald’s commercials on a large screen and then got upset when I thought some of it might be AI, and then went frame by frame pointing out how bad I thought it was. Then went to social media to complain.
The cat and the tree is janky as fuck (it would start off slower and gain speed). The mixer exploding looks like nothing real, and produced a gigantic splat that only went on the guy’s face, not his jumper, and he reacts before it does so (whilst the woman doesn’t react at all). The exploding tree looked like nothing again, then the snow fell off him weirdly as he slid to a stop. When the tree lights break, the old man reacts with a horror-show unchanging wide-open mouth before anything happens, then the sparks appear before the illumination on the presents does. The falling man’s limbs all turn to jelly after he does so. The couple eating appear in front of the rain-streaked window.
Yeah but who the fuck cares, it’s a stupid commercial? I guarantee that no one outside of the “I hate AI“ crowd noticed anything. In fact, I don’t think anybody noticed the commercial even if they stared right at it.
I’m sure it’s mostly anti ai backlash, but people do still care about the quality of things they see even if they’re adverts.
This is better than most of the ads I’ve seen in the last decade…
Definitely disagree there.