You can prove it. YouTube gives ad revenue to affiliate and partner creators. Manosphere content pushes the argument that “Life is hard for men”—verifying the feelings of stress and FOMO and resentment and inadequacy natural for all in this social sphere; blame that as being “because modern women…blahblah”—presenting a worldview that puts that responsibility on another group that isn’t their audience; and then tears down some strawman of said “modern woman”.

This content validates the painful feelings that toxic masculinity tells young men to suppress, without giving a tangible responsibility to the target audience. The narrative is simple: men need good women to be successful; and woke women are bad. This narrative also provides a justification for any feelings of inadequacy that again shifts the blame onto women. If a man needs a good woman to be good, and you aren’t happy with your life, then that’s not your fault—it’s the fault of women!

The difficult aspect is that this content connects with real feelings that need to be validated; and many of them are based in reality. Like… HR is shredding your resumes, but that’s still true if the rep/higher-up is a man. Work culture is toxic, but not because of feminism. You probably aren’t doing as well as prior generations; but that’s the economy and the underlying trauma of 21st century chaos. School did fuck you over, but not because it “emasculates boys”. We can’t just attack their manosphere beliefs; and labeling it as Misogyny or Violent just makes young men identify with those labels. We have to provide an alternate worldview.