Haahaha, yeah they missed it… Like missing a barn with a shot gun, it’s literally still right there with new people coming in all the time to full their pockets with venture cap and delivery nothing of value.

All they had to do was not fuck over the consumer.

They could have put a new icon in to apply unique snapchat style webcam filters in, watch for priority emails and give them to you in rank order, remind you of things owed and files that were sent to you.

They could have give you a smart todo list and quitely built a new product with it that people would use.

Noooo they had capture your screen, store it unencrypted, try to hide/downplay they were doing it, fuck over notepad, fuck over paint.

It was the easiest wave to ride that dozens of other companies are relatively successful at.