Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days.
Yeah almost everybody starts from zero but the thing that boosts them up from that is typically the algorithm or ‘winning the lottery’ with some video that goes viral on other platforms. Imagine starting a band with your buddies for fun but you’re forced to play shows every week at the local bar for no pay. If you don’t see a return from that at some point, most would give up before long. I watch a lot of automotive youtubers who start out working on cars in their garage and a few have blown up big while most, at a certain point, just stop uploading or maybe upload once every 6 months before trying again and quitting again. Even ChrisFix with his tens of millions of subs has basically given up (though I think his situation is different where he can just coast off merch sales and revenue from past videos).
Yeah almost everybody starts from zero but the thing that boosts them up from that is typically the algorithm or ‘winning the lottery’ with some video that goes viral on other platforms. Imagine starting a band with your buddies for fun but you’re forced to play shows every week at the local bar for no pay. If you don’t see a return from that at some point, most would give up before long. I watch a lot of automotive youtubers who start out working on cars in their garage and a few have blown up big while most, at a certain point, just stop uploading or maybe upload once every 6 months before trying again and quitting again. Even ChrisFix with his tens of millions of subs has basically given up (though I think his situation is different where he can just coast off merch sales and revenue from past videos).
Very few experience a sudden burst I think. Most just grind untill one day they have a solid base
Of course most just give up at some point where they can’t tank it financially or mentally anymore