I used to work for one of the nation’s largest survey marketplaces. Y’all have no idea how deep this hole goes.
Surveys\polls are largely requested by political polling groups, research teams, and ad agencies. They put those up on an auction block just like ads, and then we would route traffic into it from various places. Mostly the survey takers come from mobile games (take this 3 question survey for 20 Blorp Points kind of stuff) or survey taker apps that give you points for gift cards and such.
So even before bots, most polls are taken by “professional” survey takers who use banks of phones to maximize their point earnings. We spent a lot of energy on “proving” to the survey provider side that real humans were answering, and not using scripts or bots to just rapid finish them (answer B to everything kind of stuff). Using sophisticated bots to randomly answer was super common.
They were super ready for AI. We talked about it everyday, game planned how it would work, designed systems around it. “Synthetic survey” was the buzz word. Why ask humans for answers if the statistics machine can convincingly predict the answer for you? We proposed ideas like generating the prediction fast and early, then using actual polls to adjust the result towards reality over time. We had tools to track people and connect their spending to poll questions so we could ask follow up questions on purchases, to provide “lift” metrics to agencies on if their ads were working. We were working on the “verification can” tech, only it would have been “Answer this 10 question survey to continue watching your movie.”
I was so glad to leave that place. They got bought and consolidated into the world’s largest survey company a year later and they fired everyone else that had been left. All they wanted was the tech and the customers.
I used to work for one of the nation’s largest survey marketplaces. Y’all have no idea how deep this hole goes.
Surveys\polls are largely requested by political polling groups, research teams, and ad agencies. They put those up on an auction block just like ads, and then we would route traffic into it from various places. Mostly the survey takers come from mobile games (take this 3 question survey for 20 Blorp Points kind of stuff) or survey taker apps that give you points for gift cards and such.
So even before bots, most polls are taken by “professional” survey takers who use banks of phones to maximize their point earnings. We spent a lot of energy on “proving” to the survey provider side that real humans were answering, and not using scripts or bots to just rapid finish them (answer B to everything kind of stuff). Using sophisticated bots to randomly answer was super common.
They were super ready for AI. We talked about it everyday, game planned how it would work, designed systems around it. “Synthetic survey” was the buzz word. Why ask humans for answers if the statistics machine can convincingly predict the answer for you? We proposed ideas like generating the prediction fast and early, then using actual polls to adjust the result towards reality over time. We had tools to track people and connect their spending to poll questions so we could ask follow up questions on purchases, to provide “lift” metrics to agencies on if their ads were working. We were working on the “verification can” tech, only it would have been “Answer this 10 question survey to continue watching your movie.”
I was so glad to leave that place. They got bought and consolidated into the world’s largest survey company a year later and they fired everyone else that had been left. All they wanted was the tech and the customers.
Thanks for the inside view. I never knew a lot of the survey takers came from mobile games or that spending could be tracked.
Survey Monkey?